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Oviya began her career as an actress by portraying supporting roles in Malayalam films, notably working in Kangaroo (2007) and Puthiya Mukham (2009) starring Prithviraj and as one of the lead characters in the college drama Apoorva (2008).
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Likewise, several other songwriters created their own "Oviya Anthems" and released them online. Her behaviour and positive attitude on the show also attracted other celebrities to tweet in appreciation of her, with the likes of Priya Anand, Nivetha Pethuraj, Sathish and Karunakaran amongst others praising her on social media.The popularity of Oviya reached such a high in late July 2017 that the makers of an unrelated Tamil film, Balloon (2017), included a song titled "Neenga Shut Up Pannunga" and dedicated it to the actress. Voters repeatedly kept her in the show despite her being up for eviction at multiple instances, while she garnered a "cult following" on social media with phrases such as "Oviya Army" regularly trending. While enjoying a cordial relationship with Arav, she was repeatedly targeted by other housemates including Gayathri Raghuram, Namitha, Julie and Shakthi and her clever responses and positive attitude to the bullying won over audiences. Oviya gained instant popularity on the show through her charm and honesty, in comparison to other housemates. In 2017, Oviya took part in the Tamil reality television show Bigg Boss hosted by Kamal Haasan for the Star Vijay channel.